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Our Story

When we started in this industry in 2012, the process and overall education available was still very new. Lash extension offerings were very far and few in between and were often offered from individuals’ personal space. It was truly daunting and overwhelming to see so many different brands yet there was always something lacking from each experience. From there, we wanted to be able to offer something more simple and streamlined for newcomers to the industry. OutLash was made for the everyday woman, from all walks of life.

Our vision for the brand hopes to fill the void that this industry has. We want to take our experience and knowledge and share them with others to help propel them along their path by bridging the gap in finding a luxury line of application products that deliver.

Project discussion with trainees

Our Mission

Education: At OutLash we believe in creating a community of educated, confident service providers to heighten the standard of the beauty industry. Our OutLash Educators have over 12 years of combined experience and we pride ourselves in staying on top of the newest trends and techniques. We offer the strongest foundation when learning any kind of eyelash extension application, and provide every student with the building blocks to create a career within the lash industry.

Products: OutLash is dedicated to finding a luxury line of application products that deliver the wow factor to your clients each and every time. OutLash is committed to sourcing ethically.

From products to education, quality is the focal point of everything that we do. We're here to bring you tried, tested and lash artist approved goods.

Our Values

Progressive Growth in Artistry, BusinessYourself

Meet the Founder

OutLash Extensions was founded by highly-sought after, Jessica Lapuz. From humble beginnings, Jessica started her lash career with applications out of her own personal space. Since 2012, Jessica has learned from some of the industry’s pioneers. Jessica is known for her lightning speed application processes without compromising lash health.

Jasica lapuz - Outlash extensions Pro USA

Some years later, she worked within her first beauty boutique prior to opening her first brick and mortar store in 2016. What drives her is to build honest relationships and grow her knowledge of the lash industry while simultaneously elevating and maintaining quality standards.

On top of being an educator and boutique owner, Jessica likes to keep busy by still working as a Lash Artist. By staying in touch with her clients and practice, she is able to search for new methods and ways to improve so that she can share these techniques with her fellow industry professionals.

You can follow Jessica on Instagram at @jessica_outlash.

Jasica lapuz - Outlash extensions Pro USA